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Top Advertisers in June 09


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Advertising Volume for Yahoo's Top 100 Advertisers in March 2009

Yahoo's Top 100 Search Advertisers accounted for 37% of all Yahoo advertisements in AdQuants Top 500K Keywords. The proportion of Yahoo's advertisements from the Top 100 Yahoo Advertisers has increased steadily from 26% in November of 2008. However, this increase is attributable not to increased keyword purchases by the large search advertisers, but to decreased advertising volume outside of the Top 100 advertisers. See chart below for detail on keyword purchases by the Top 100 Yahoo advertisers:

Total Keywords purchased by Yahoo's Top 100 Advertisers

Yahoo's Top 100 Advertisers in June 2009

In April 2009, Yahoo's top advertisers were dominated by the comparison shopping sites, see below for the list of Yahoo's Top 100 advertisers:

 
 
 
Top 100 Yahoo Advertisers by Keyword in June '09
Rank Advertiser Advertisements Change from Prior Month (%)
1 smarter.com 104,447 2
2 pronto.com 62,078 0
3 yahoo.com 61,209 9
4 nextag.com 58,726 8
5 bizrate.com 55,705 -6
6 amazon.com 51,401 19
7 shopzilla.com 48,378 6
8 ebay.com 38,209 -23
9 business.com 32,557 -17
10 best-price.com 31,919 3
11 become.com 31,457 -2
12 target.com 30,817 -7
13 shop.com 23,423 -12
14 pricegrabber.com 22,861 11
15 bottomdollar.com 21,456 13
16 expedia.com 20,749 10
17 sidestep.com 20,487 6
18 calibex.com 19,892 2
19 cataloglink.com 16,748 8
20 kayak.com 16,500 -4
21 purelocal.com 15,861 13
22 travelocity.com 15,194 -12
23 tripadvisor.com 12,640 -1
24 ave99.com 11,501 93
25 local.com 11,109 -4
26 ebaymotors.com 11,007 -25
27 exava.com 10,511 4
28 dealtime.com 10,462 -7
29 like.com 9,847 -11
30 righthealth.com 9,599 -12
31 bookingbuddy.com 8,083 15
32 ohdeal.com 7,924 -3
33 dotellall.com 7,725 -17
34 sears.com 7,660 34
35 smartertravel.com 7,365 -4
36 orbitz.com 7,247 -9
37 edmunds.com 6,665 -6
38 kosmix.com 6,492 -33
39 onetime.com 6,482 -27
40 hotels-and-discounts.com 6,195 -55
41 courseadvisor.com 6,185 4
42 hotel.net 6,147 -6
43 servicemagic.com 5,955 -8
44 stylebyjacquie.com 5,864 -5
45 buyfly.com 5,864 21
46 jcpenney.com 5,538 -20
47 hotelsbycity.com 5,468 -4
48 findstuff.com 5,385 9
49 justclicklocal.com 5,327 -18
50 capital.com 5,189 -10
51 greatstyledeals.com 5,165 -9
52 hoovers.com 5,075 23
53 yellowpages.com 4,976 -5
54 msn.com 4,820 2
55 industrial101.com 4,538 -3
56 campuscorner.com 4,524 -7
57 priceline.com 4,309 10
58 crateandbarrel.com 3,933 77
59 onlyjoblistings.com 3,783 0
60 lowfares.com 3,751 -34
61 live.com 3,733 -25
62 matchpoint.com 3,641 -1
63 hotbooksale.com 3,566 -9
64 buyerzone.com 3,494 -12
65 techserious.com 3,371 -27
66 shopping.com 3,306 26
67 lnfonow.com 3,303 12
68 consumersearch.com 3,297 79
69 tripmama.com 3,276 15
70 1800contractor.com 3,250 6
71 infodingo.com 3,246 -2
72 monstermarketplace.com 3,243 4
73 cheapoair.com 3,177 -26
74 realestateagentsfinder.com 3,140 2
75 jobsonline.net 3,057 13
76 online-education.net 3,039 -13
77 homefinderconnect.com 2,986 92
78 kbb.com 2,976 5
79 nordstrom.com 2,967 1
80 zappos.com 2,937 -7
81 move.com 2,864 -10
82 booking.com 2,844 -38
83 kijiji.com 2,811 121
84 northerntool.com 2,792 1
85 collegepost.com 2,763 3,536
86 justanswer.com 2,753 0
87 shopcompareus.com 2,739 16
88 dell.com 2,732 -38
89 drugstore.com 2,712 -15
90 hotmoviesale.com 2,695 -26
91 marriott.com 2,530 -6
92 leadingoffers.com 2,510 41
93 rent.com 2,495 -17
94 super8.com 2,350 3,257
95 homestead.com 2,324 -19
96 hotels.com 2,312 -51
97 tastelife.com 2,311 -9
98 a1-discount-hotels.com 2,281 15
99 americanmodernliving.com 2,220 -9
100 hotwire.com 2,160 -6